My company has a new line of perfume labeled '; Desperation.'; Would this be a good slogan for it: The Perfume?

for one night stands';?My company has a new line of perfume labeled '; Desperation.'; Would this be a good slogan for it: The Perfume?
Let's tweak that a little. How about ';Not Quite Desperate';?





Funny, the masculine version might sell if it were only called ';Desperado.';





You could even see if The Eagles would license the song for it. Jack up the pheromones, and give away baseball caps that say, ';Nearsighted and hard-of-hearing. Please flirt aggressively.';





You may be on to something.My company has a new line of perfume labeled '; Desperation.'; Would this be a good slogan for it: The Perfume?
I don't think anyone wants to smell like desperation.





When it comes to dating, desperation that you can smell from a mile away is usually not a good thing.





If you want to stick with that name, you will need to be very careful with how it's projected in your marketing efforts. There might be a way to twist it into a cocky and humorous name but the line to walk will be very thin.
Make the men in your life desperate for affection.





Here are some articles that discuss the details of slogan writing. Why certain slogans work and why some don't. You will find these helpful in writing a new slogan.





A Look at Slogans - http://www.small-business-software.net/l鈥?/a>





Unique Selling Proposition - http://www.small-business-software.net/u鈥?/a>





Goodluck!
I think it's great.


May be market the same perfume in different shaped bottles - one aimed for the female and one for the male: ';Desperate'; and ';Dateless';





Cheers
Most women over 40 already smell like that.
How about ';Two night Stands'; one for each side of the bed!
yep.