How to write a company ethos for a perfume company?

for my media homework i have to write a company ethos. i have know idea what to write if you could give me some examples or websites with examples would me great help.How to write a company ethos for a perfume company?
Ethos ...


1. Sociology. the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period: In the Greek ethos the individual was highly valued.


2. the character or disposition of a community, group, person, etc.


3. the moral element in dramatic literature that determines a character's action rather than his or her thought or emotion.


http://dictionary.reference.com/browse/e鈥?/a>





Example: ADAS


';ADAS has a clearly defined set of values and beliefs, which sum up our raison detre and underpin all our activities. We are proud of our company values and are committed to delivering them consistently.';


http://www.adas.co.uk/who_we_are/company鈥?/a>





Example: Secular Ethos Statement


';It is difficult to define 'ethos'. The general Church of England / Church in Wales ethos statement is a support for Church schools but there is much more that can be incorporated.


鈥?The Church school should make it very clear that the Christian ethos of the school infuses the whole of the school curriculum and school life.


鈥?The following are some of the aspects of school life which will contribute to the ethos of a Church school:


i. the manner in which the school's mission statement and/or policies draw attention to the Anglican and/or Christian foundation of the school and are conveyed to parents;


ii. relationships with the local church;


iii. the relationships between staff, between pupils and between staff and pupils;


iv. the standards of behaviour, the policies on discipline and the values inherent in classroom organization and relationships and how these are met within the framework of Christian values;


v. the links the school has with the local community, particularly the religious communities near to the school and from which pupils may come;


vi. how effective the pastoral system is and whether it is effective from the pupils' point of view;


vii. whether the building is well cared for, is tidy and clean and whether the standard of display is adequate;


viii. the provision made for pupils with special educational needs and abilities;


ix. whether it is clear from the ambience of the school that it is a Church school; whether there are Christian symbols in evidence, whether the school notice board and headed paper indicate the Christian foundation of the school;


x. whether the school resource areas are equipped to support a Church school education;


xi. whether the personal, health and sex education programmes are set in the context of Christian values;


xii. whether there are staff prayers and Eucharists, prayers at staff and governors' meetings;


xiii. whether there is a well-structured and managed policy for Social Moral Cultural and Spiritual education';





Hope this helps ...How to write a company ethos for a perfume company?
ethos is a style of persuasion in advertising or using a persons public appeal to sell or convince the public to buy





Joan collins was used as a ethos for the perfume passion

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